Privacy Policy

Last Reviewed: 26 Aug 2022

Introduction

FourL takes privacy seriously – we are committed to keeping your personal information private. All personal data we collect is kept strictly secured, and is only used for the purposes described in this privacy policy.

This privacy policy applies to information collected through our websites and any information we collect through our other interactions with you (for example, if you talk to our customer services team).

Who are ‘we’?

When we talk about “we” (or “our” or “us”), we mean FourL Ltd and all its wholly owned subsidiaries. We are based in China but we supply goods all over the world.

What is ‘Personal Data’?

We treat any data that could directly or indirectly identify you (or your family or your personal device over time and across services) as “Personal Data”. This includes information like your name, address, telephone number and your email address but in some cases it may include less obviously identifying information, like your IP Address (see below).

What data do we collect?

When you visit bellroy.com or buy Bellroy products online, we collect different types of Personal Data about you and your use of our website. We treat this information as falling into three categories: Customer Information, Usage Data and your IP Address.

Usage Data is general information about how you interact with our website or other services, such as:

• which pages you visited on our website
• how you came to the website (for example, by clicking on a link in a newsletter or from an advertisement)
• which buttons or links you clicked
• whether you have been to the website before
• geolocation data (that is, where you are located in the world – country/city)
• inferences that we may draw about you from the usage data we collect

IP Address

Whenever you visit a website (including http://fourlproducts.com/), the computer from which the web pages are served (i.e. our web server) needs to know your computer’s public network address so that it can send the pages you request to your browser. The public network address associated with your computer is called its “public IP Address” and is sent automatically each time you access any website. From a computer’s IP Address, it is usually possible to determine the general geographic location of that computer but often not the specific computer and if multiple people use the computer not the specific user (although if your IP Address is unique to you and is published somewhere or if you later identify yourself while using the same IP Address, it is possible that IP Address could identify you).

In many jurisdictions (including California, the EU and Australia), your IP Address is considered to be personal data, and we treat it accordingly.

How we collect data

Information we collect automatically: When you visit http://fourlproducts.com/ or shop with us online, we collect some information about you automatically, including Usage Data.

Some of this information is collected using cookies or other similar tracking technologies that have been placed by us or by third parties.

How we use data

We use personal data for other purposes, including:

To communicate with you: this may include providing you with information you’ve requested or that we’re required to provide to you, that relates to changes to our website or policies, marketing communications in accordance with your preferences or to invite you to provide feedback or to take part in research we are conducting.

To support you: this may include dealing with any questions you have about our products, dealing with warranty claims or any issues relating to our goods or services.

To improve our website: we use Usage Data to help us understand the online behaviour of our customers, which helps us to focus our marketing activities and improve the services we provide. Using web analytics on our website enables us to measure, collect, analyse and report on Usage Data for the purposes of understanding and optimising customers’ experiences on our website. We try to ensure that all Usage Data is pseudonymised (i.e. we cannot trace the Usage Data back to an identifiable specific person – in other words, you – either at all or without considerable effort) unless we have your consent.

Geographical location information contained in Usage Data also enables us to tailor your experience on our website by displaying different content based on your location, such as providing content in your preferred language (where possible), showing local currency and pricing, and showing relevant advertising. Again, geographical location information is pseudonymised unless we have your consent, which you gave when you either clicked the “cookie consent” banner or continued to use the site.

To protect you (and us): we use Customer Information and your IP Address to detect and prevent fraudulent activity when you want to make a purchase from us.

To analyse, aggregate and report: we may use the personal data we collect about you and other users of our website to produce aggregated and pseudonymised analytics and reports, which we may share with third parties.

Retention

How long we retain your personal data depends on what it is, what we need it for (for example, keeping track of your warranty rights) and whether we are legally required to keep it . Once we no longer need to retain it, we will make sure your personal data is deleted or pseudonymised.

Your rights

If you no longer wish to receive any online communications, just let us know by clicking the ‘unsubscribe’ link at the bottom of any marketing communication we send you.

You can notify us if you no longer wish us to process your personal data, but note that if you do so, this may mean that we can no longer provide our services to you.

How to contact us

You can email us at cl@fourlproducts.com.

and we will respond to your request within one WEEK. You also have the right to complain to your local Data Protection Authority about the collection and use of your Personal Data.

Changes to this Policy

We may revise this privacy policy from time to time as we add new features or as laws change. When we make changes to our privacy policy, they are reflected on this page and the revision date will be noted at the top. Any revised privacy policy will apply to personal data, Customer Information and Usage Data we already have about you at the time of the change, and any such information created or received after the change takes effect.